After much deliberation, the 3G auctions concluded in May 2010, the first private 3G service began their rollout by Q1 2011.
It’s been nearly one and half years since the 3G services began their
proliferation of the Indian mobile data market, with a slowly growing
infrastructure accompanied by a steady drop in prices.
Our poll was conducted to gauge just how well 3G services
have penetrated the Indian market, and finding out what were the
primary reasons that consumers shied away from them. We asked you, ‘Are
you using mobile 3G services in India?’
533 readers, or 34 percent of the
respondents, said ‘Yes.’ This figure also contains those readers who use
3G services, but are not necessarily happy with them. Of the 1579 poll
takers, only 91, or 6% said ‘No, I don’t need 3G.’
The highest number of votes (704) was
cast by readers (44%) who chose the option ‘No, it’s too expensive right
now,’ plainly indicating that a large portion of the demographic for 3G
services finds them unaffordable. About 16% of the votes, cast by 251
readers, chose “No, the 3G coverage in India is awful,” indicating that
the telecom operators have a long way to go, at least in public
perception, before they can provide comprehensive 3G cover across the
major portions of the country.
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