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Friday, August 17, 2012

Survey reveals, price is the biggest barrier for 3G services adoption in India

After much deliberation, the 3G auctions concluded in May 2010, the first private 3G service began their rollout by Q1 2011. It’s been nearly one and half years since the 3G services began their proliferation of the Indian mobile data market, with a slowly growing infrastructure accompanied by a steady drop in prices.
Our poll was conducted to gauge just how well 3G services have penetrated the Indian market, and finding out what were the primary reasons that consumers shied away from them. We asked you, ‘Are you using mobile 3G services in India?’
533 readers, or 34 percent of the respondents, said ‘Yes.’ This figure also contains those readers who use 3G services, but are not necessarily happy with them. Of the 1579 poll takers, only 91, or 6% said ‘No, I don’t need 3G.’
The highest number of votes (704) was cast by readers (44%) who chose the option ‘No, it’s too expensive right now,’ plainly indicating that a large portion of the demographic for 3G services finds them unaffordable. About 16% of the votes, cast by 251 readers, chose “No, the 3G coverage in India is awful,” indicating that the telecom operators have a long way to go, at least in public perception, before they can provide comprehensive 3G cover across the major portions of the country.

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